This is why we are Business Partners with the most 
          successful Email Solutions provider, Constant Contact!



What is a E-Newsletter?


If you use email on a regular basis, you’re probably already receiving E-Newsletters and promotions from some of the companies you do business with. And while there’s a tremendous amount of variation out there regarding what constitutes an E-Newsletter (or “electronic newsletter” or “E-zine” or “email newsletter;” they’re all the same thing), they do have certain elements in common.
First and foremost, E-Newsletters arrive in your inbox as email messages. The sending company writes the newsletter, drops it into a predetermined email format, and sends it to a list of people who receive it on the other end. There’s a fair amount of technology that runs in the background to do this efficiently and effectively, but when you boil it all down, it’s just an email sent to many people at once.

To effectively get the buzz out, think of it like an electronic magazine, with three principal pieces:

• Content - The words themselves - what you write and how you write it.
• Formatting and Layout - Like a magazine, an E-Newsletter has a consistent look from month to month for organizing and laying out the content (i.e. Fonts, graphics, sections, headings, links, etc., all come together to create the design and layout)
• Delivery and List Management - Once the newsletter is assembled (content + layout), there needs to be a “machine” for sending it out to a predetermined list of people (your subscribers). The machine takes care of the logistics behind delivery. In addition to sending the newsletter out, that includes things like adding/removing names; managing bounced emails; sending automated messages to readers as they come on the list or make changes to their personal information; and collecting and reporting on data regarding reader behavior and preferences. Constant Contact does a phenomenal job of getting your emails to your subscribers.  They have a great track record and are very affordable.

Why Publish an E-Newsletter?

• “The cost of acquiring a new customer can be as much as 5 times the cost of keeping an old one”. (source: Peppers and Rogers).
• “A 5% increase in retention yields profit increases of 25 to 100 percent” (source: Bain and Co.)
  “Permission e-mail campaigns are ten times more effective than direct mail campaigns”. (source: IMT Strategies)
• The results of this research and dozens of other studies add up to a simple conclusion: It’s lot more cost effective and profitable to grow your business by increasing revenue and referrals from existing customers, than it is to keep chasing strangers. If you have got a “house list” of business relationships, you have an extremely valuable asset. An asset that a quality E-Newsletter is perfectly suited to take advantage of.

What we can do for your Company

In order to get the latest Buzz out, we first take a look at your goals and email frequency.  Most emails campaigns fail because companies simply stop sending out regular emails.  They get too busy with business related matters that either they are not sending them on a regular basis or sometimes not at all.  People forget, and by the time the next campaign is sent, they will unsubscribe or better yet report it as SPAM!

Let us show you how you can turn one of your most valuable assets (your email contacts) into more revenue for your company. If you don't have an in-house list, we can help you build one!

Whether it's a promotional sales campaign, or buzzworthy news, we can put together great looking emails.  We can create custom templates for your business or modify existing one's.  From copyrighting, to graphics, we have you covered!

For more information on how you can get started, call or email us today! (305)665-9602